If you’re looking to turn your football-focused audience into a sustainable revenue stream, joining the right gaming affiliate program is where the game begins. Football isn’t just the world’s favorite sport. It is also a massive engine for online betting.
From die-hard Premier League supporters to global fans tracking every international fixture, football punters are everywhere. If you’re in the affiliate game, there’s good news: no matter who your audience is, there’s a betting affiliate program designed to fit your niche and maximize your reach.
In this article, we’ve compiled a side-by-side comparison of the top betting affiliate programs best suited for football-focused marketers. From commission structures to football market depth, we break down what each program offers, so you can match the right brand with the right audience.
Quick Comparison Table
| Affiliate Program | Revenue Share/Commission | CPA Option | Best For | Football Focus | Trust Level |
| Bet365 Partners | Up to 30% | Yes | Global traffic | Strong | Very High |
| 1xBet Partners | Up to 40% | Yes | Europe, Asia, Africa | Very Strong | Medium |
| William Hill Affiliates | Up to 30% | Yes | UK and Europe | Strong | Very High |
| Betway Partners | Up to 35% | Yes | Football-focused content creators | Strong | High |
| VOdds Affiliate Program | Up to 40% | Yes (Hybrid) | Syndicates and value bettors | Niche, High-Level | High |
| Betsson Group Affiliates | Up to 40% | Yes | EU and Nordic traffic | Moderate to Strong | High |
Bet365 Partners
Bet365 Partners stands as one of the most globally recognized and respected names in the affiliate betting space. Known for its reliability and consistency, the program offers up to 30% revenue share along with CPA options.
It’s a top-tier choice for affiliates aiming to tap into football traffic from diverse international markets, thanks to Bet365’s widespread trust and brand power. Football is front and center on this platform, with impressive market depth that stretches from Champions League nights to under-the-radar weekend matchups.
Key Highlights:
- Up to 30% revenue share with CPA options
- Massive football market coverage, including live betting
- High brand recognition and strong player retention
- Selective approval process and limited regional availability
1xBet Partners
Affiliates seeking a high-growth partner with strong global appeal should take a close look at 1xBet Partners. Offering up to 40% in revenue share and hybrid commission options, this program excels in regions where football betting is on the rise. It’s an especially strong fit for those looking to build traffic and conversions in untapped or fast-developing markets.
1xBet offers both scale and opportunity. For affiliates targeting football fans, this program is a goldmine. It offers betting markets on thousands of global matches and keeps users engaged with a steady stream of promotions and accumulator incentives.
Key Highlights:
- Up to 40% revenue share with CPA and hybrid options
- Excellent global reach, especially in Europe, Asia, and Africa
- Deep football coverage and frequent betting promotions
- Mixed brand perception in some regions
William Hill Affiliates
Affiliates who cater to UK or European football fans will find William Hill a reliable option. Its long-standing presence in the industry gives it the kind of credibility that not only attracts users but also keeps them coming back.
Commission structures include up to 30% revenue share, along with CPA deals for added flexibility. Football is central to their offering, with deep market coverage, timely promotions, and an easy-to-use backend to help affiliates optimize performance.
Key Highlights:
- Up to 30% revenue share with CPA options
- Ideal for UK and EU traffic
- Football-centric promotions and reliable affiliate tools
- Limited effectiveness outside of core European markets
Betway Partners
Betway Partners is tailored for football content creators who want to promote a modern, football-forward sportsbook. With up to 35% revenue share and CPA deals available, the program blends style and performance.
Betway’s club partnerships and sleek mobile experience hit the mark with today’s football bettors. It’s a strong pick for affiliates focused on Premier League content and those building audiences through social platforms.
Key Highlights:
- Up to 35% revenue share with CPA options
- Strong Premier League branding and fan appeal
- Responsive dashboard and affiliate reporting tools
- Competitive, though not top-tier, commission structure
VOdds Affiliate Program
VOdds stands apart as an odds aggregator tailored to value bettors and professional syndicates rather than casual punters. With up to 40% revenue share and hybrid models available, this platform appeals to affiliates serving a more advanced betting audience.
VOdds is especially strong in Asian Handicap and Over/Under markets, delivering a specialized football betting experience and customizable features.
Key Highlights:
- Up to 40% revenue share with hybrid commission models
- Targets professional football bettors and syndicates
- Focused on Asian Handicap and other sharp markets
- Niche appeal; not suitable for mass-market audiences
Betsson Group Affiliates
Betsson Group Affiliates is a versatile option for affiliates with traffic from Nordic countries and other parts of Europe. Offering up to 40% revenue share, plus CPA and hybrid deals, it stands out for its brand diversity and reliable operations.
The football depth might not match every other program here, but Betsson balances that with trustworthy service and tailored regional promotions. It also has excellent support for affiliates looking to grow sustainably.
Key Highlights:
- Up to 40% revenue share across multiple brands
- Best for Nordic and European traffic
- Polished affiliate tools and reliable payouts
- Moderate football coverage compared to football-first platforms
Best Program by Use Case
- Best for Global Reach: Bet365 Partners
- Best Payout Potential: 1xBet Partners
- Best for UK Traffic: William Hill Affiliates
- Best for User Experience: Betway Partners
- Best for Value Bettors: VOdds Affiliate Program
- Best for Nordic Regions: Betsson Group Affiliates
Final Verdict
Not every football fan is chasing odds on obscure leagues. If your followers are more into the big-name teams and just want an easy place to place a bet, you really can’t go wrong with Bet365 or Betway. If your users are sharp bettors chasing value, VOdds might be your edge. If your traffic is coming from specific places like the UK or the Nordics, then William Hill and Betsson are pretty much tailor-made for your needs.
Don’t stress about picking the perfect program right away. The smartest affiliates test a few, check what brings in solid traffic or recurring revenue, and go from there. Start small, analyze your results, and scale the winners.
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